10 INSTAGRAM STORY IDEAS
Instagram is now considered to be the perfect platform to engage an audience, promote new products, and boost your brand’s awareness. Instagram has almost 700 million monthly active users and according to 2019 reports, more than 500 million Instagram users watch Instagram stories daily. So if you’re not using the Instagram story feature for your business or brand awareness, you’re leaving a lot of money on the table.
This article well goes over 10 effective Instagram story ideas to get good results and keep your followers coming back for more.
1. INTRODUCE YOUR BRAND
To introduce your brand or business, answer questions like what product or service do you offer? How can you help them? Why do your customers love your work? Who is your target market?
This strategy might help your followers understand what your business is all about. This is your first impression on your followers and, remember, first impressions count! Good impressions provide you the opportunity to blow your followers away and leave them thinking.
2. ASK A QUESTION (POLLS FEATURE)
Instagram has been consistently introducing new features. Recently we got the polls sticker feature on Instagram. This is very simple, ask your followers a question with a choice of two responses
Using the polls feature on Instagram is a great way to engage more audience and promote your business. For example: if you’re in the fashion industry, ask your audience which shirt you should wear for today’s meeting.
3. SHARE BEHIND THE SCENE ACTIONS
Let your followers know where you work and how you get your work done by giving them a little behind the scene peek. It will make your audience remember you and they will better understand what you do.
It doesn’t matter what service or product you’re going to sell, there is always something you can show your followers. For example: if you’re a clothing manufacturer, you can make an Instagram story showing your audience the printing stages.
According to EASIL, “Behind the scene is one of the best Instagram story ideas because you can’t resist finding out more about the service or product you’re looking for.
4. SHARE TUTORIALS AND HOW-TOS
Provide your followers with valuable and informative content. Your Instagram story is the perfect place to teach something via the tutorial.
There are many great examples of tutorials on Instagram shared by fashion bloggers and influencers. You might have seen makeup tutorials. It’s a great way to engage more audience and teach them good things to do in their daily life.
You can also use the Instagram story to show your audience how effectively they can use your product. You can explore with IGTV as well if you’re going to teach something that needs more than 15 seconds.
5. ASK FOR SUGGESTIONS
Instagram story is the best place to ask your followers for their suggestions. It will help you if you need an opinion on a new feature or product you’re going to introduce. You can also ask what type of content your followers love to see from your account.
You may collect answers from your followers by sharing your story through direct messages. Ask them to leave their opinion in a comment on a recent post or use a poll feature to collect responses easily.
6. SHARE BEFORE AND AFTER POST
Before and after Instagram post let your followers know what change you can bring into the product or service you’re providing by sharing before the change and after changes post on Instagram story.
There is a wide range to do before and after posting such as, how your product has changed? How your brand logo has changed over the years.
However, if you offer a service, you can share how your service changed your clients over time.
7. HOST A CONTEST OR GIVEAWAYS
If you want to engage more followers you can hold a contest or giveaway for your audience. The reward can be a sample of your product or a free trial of your service, it just depends on what your services or products are.
With Instagram contest and giveaway you’ll need your audience to take part in
- Sharing your Instagram story
- Like your post
- Tag your followers in the comment section of the story
- Send someone your Instagram post via message.
These tips might engage more audiences and increase awareness of your brand.
8. OFFER A DISCOUNT
Use your Instagram story to offer discounts or promo codes on your product or service. This strategy not only generates more sales but also let your audience feel l they have access to something that no one else is getting.
You can go ahead and offer a 10-15% discount or give your followers a promo code, free shipping, or anything else that fits your business.
9. SHARE YOUR PRODUCT/SERVICE REVIEWS
Customers want to go through reviews of the product or service you are offering because it is the social proof that will lead your followers and turn them into buyers.
You can take screenshots of your previous customer’s review, snippets of emails, or even a video you can share with your audience.
10. DO SHOUTOUTS
This is a great way to strengthen your relationship with people who share similar posts with you. If you spent hours building a good-looking Instagram feed, and you don’t want to share screenshots of somebody’s feed there right?
One of the greatest things with Instagram stories is that they don’t look amazing. They just need to convey your message to your followers and a strong call to action.